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#1 LTnewsDawg

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Posted 12 September 2017 - 07:46 PM

CUPERTINO, Calif. (AP) — Apple has broken the $1,000 barrier with its latest, and most expensive, phone, the iPhone X.

With a price starting at $999 and a host of new features, the phone will be a big test for both Apple and consumers. Will people be willing to shell out really big bucks for a relatively fragile device that's become an essential part of daily life?

On Tuesday, CEO Tim Cook called the iPhone X "the biggest leap forward" since the first iPhone. ("X'' is pronounced like the number 10, not the letter X.) It loses the home button, which revolutionized smartphones when it launched; offers an edge-to-edge screen; and will use facial recognition to unlock the phone.

Apple also unveiled a new iPhone 8 and a larger 8 Plus with upgrades to cameras, displays and speakers.

Those phones, Apple said, will shoot pictures with better colors and less distortion, particularly in low-light settings. The display will adapt to ambient lighting, similar to a feature in some iPad Pro models. Speakers will be louder and offer deeper bass.

Both iPhone 8 versions will allow wireless charging, a feature already offered in many Android phones, including Samsung models. Some Android phones have also previously eliminated the home button and added edge-to-edge screens.

Apple shares were mostly flat after the announcement, down 64 cents to $160.86.

STEVE JOBS HOMAGE

This was the first product event for Apple at its new spaceship-like headquarters in Cupertino, California. Before getting to the new iPhone, the company unveiled a new Apple Watch model with cellular service and an updated version of its Apple TV streaming device.

The event opened in a darkened auditorium, with only the audience's phones gleaming like stars, along with a message that said "Welcome to Steve Jobs Theater." A voiceover from Jobs, Apple's co-founder who died in 2011, opened the event before CEO Tim Cook took stage.

"Not a day that goes by that we don't think about him," Cook said. "Memories especially come rushing back as we prepared for today and this event. It's taken some time but we can now reflect on him with joy instead of sadness."

The iPhone X costs twice what the original iPhone did. It sets a new price threshold for any smartphone intended to appeal to a mass market.

'WHAT APPLE DOES BEST'

Gartner analyst Brian Blau said the iPhone X's augmented reality features will "change the way people use apps" and give app developers new, "cool things" to do. Apple showed off a simple use for this new, sophisticated camera technology with "animoji," which lets people animate emoji characters with their facial expressions. Showing off a new technology with something that everyday people can use and understand, he said, is "what Apple does best."

Blau also praised the extended battery life for the phone, saying "you don't often get that" with new smartphones.

Other analysts such as Carolina Milanesi, an analyst with Creative Strategies, don't believe the $1,000 price tag will present much of a hurdle to Apple buyers, at least to those with means or access to installment plans. And people who won't spend that kind of money, she added, have a choice of other products that will keep them "within Apple versus looking at the competition."

NEW WATCH

Apple's latest Watch has built-in cellular service. The number on your phone will be the same as your iPhone. The Series 3 model will also have Apple Music available through cellular service. It won't need a new plan, but will require a data add-on to your existing plan.

"Now, you can go for a run with just your watch," said Jeff Williams, Apple's chief operating officer and in charge of Watch development.

Apple is also adding more fitness features to the Watch, and says it is now the most used heartrate monitor in the world. Now, Apple Watch will notify users when it detects an elevated heart rate when they don't appear to be active. It'll also detect abnormal heart rhythms.

The Series 3 will start at $399. One without cellular goes for $329, down from $369 for the comparable model now. The original Series 1, without GPS, sells for $249, down from $269. The new watch comes out Sept. 22.

Cellular plans for smartwatches typically cost $5 to $10 a month. AT&T says its plans are $10 a month. T-Mobile said the Watch connection will be free for the first three months and $10 a month after for unlimited talk, text and data.

APPLE TV GETS UPGRADE

A new version of the Apple TV streaming device will be able to show video at "4K" resolution — a step up from high definition — and a color-improvement technology called high-dynamic range, or HDR.

Many rival devices already offer these features. But there isn't a lot of video in 4K and HDR yet, nor are there many TVs that can display it. Apple TV doesn't have its own display and needs to be connected to a TV.

Apple said it's been working with movie studios to bring titles with 4K and HDR to its iTunes store. They will be sold at the same prices as high-definition video, which tends to be a few dollars more than standard-definition versions. Apple said it's working with Netflix and Amazon Prime to bring their 4K originals to Apple TV, too.

The new Apple TV device will cost $179 and ships on Sept. 22. A version without 4K will cost less.

——

Ortutay reported from New York. AP Technology Writer Tali Arbel contributed to this story from New York.


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#2 grieker

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Posted 13 September 2017 - 09:31 AM

$1,000.00 for a phone!

 

Why in the world would someone make the dumb decision to spend a $1,000.00 on a smart phone?  Does it make your coffee in the morning and wipe your ass after your morning "constitution"?

 

Give me a break.  

 

The sad thing is there will be many, many kids attending grade/middle and high schools after Christmas (yep I said Christmas) walking around with with the I-phone X.  I understand the "X" is for exorbitant and expensive.


I like my guns like Obama likes his voters. Undocumented and unregistered.

#3 skeptic2

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Posted 13 September 2017 - 09:37 AM

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LG phone usually faster with as nice a display.

 

I buy Motorola phones- good battery life and sturdy construction.


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#4 grieker

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Posted 13 September 2017 - 11:35 AM

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LG phone usually faster with as nice a display.

 

I buy Motorola phones- good battery life and sturdy construction.

 

I've had the Motorola brick, bag phone, various other Motorola's and currently have the Droid Turbo.

 

Have been happy with them.


I like my guns like Obama likes his voters. Undocumented and unregistered.

#5 Farmer Vincent

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Posted 13 September 2017 - 11:39 AM

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Still don't have a phone.  No plan, no losing it, no dropping it, no affecting my cervical spine by hunching over to look at it.  I get to see what's around me and not have an electronic leash keeping me at someone else's beck and call.  


"Anti-intellectualism has been a constant thread winding it's way through our political and cultural life, nurtured by the false notion that democracy means that 'my ignorance is just as good as your knowledge.'" - Isaac Asimov


#6 o311mc

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Posted 13 September 2017 - 06:34 PM

Still don't have a phone.  No plan, no losing it, no dropping it, no affecting my cervical spine by hunching over to look at it.  I get to see what's around me and not have an electronic leash keeping me at someone else's beck and call.

and no way to call for help if you are stranded out in the middle of nowhere all by yourself?

$1,000.00 for a phone!
 
Why in the world would someone make the dumb decision to spend a $1,000.00 on a smart phone?  Does it make your coffee in the morning and wipe your ass after your morning "constitution"?
 
Give me a break.  
 
The sad thing is there will be many, many kids attending grade/middle and high schools after Christmas (yep I said Christmas) walking around with with the I-phone X.  I understand the "X" is for exorbitant and expensive.

couldn't agree more, a grand for a phone is just stupid.
Statistics show that 100% of the people who were bitten by a snake,,,,,,,were close to it.
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#7 grieker

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Posted 13 September 2017 - 07:03 PM

and no way to call for help if you are stranded out in the middle of nowhere all by yourself?

couldn't agree more, a grand for a phone is just stupid.

 

Well to be fair, as to not being able to call for help...  we've all gotten along quite well decade after decade, in my case I was thirty plus years old before my first cell phone.

 

34 years ago (March 1984) the first portable phone went on sale for $3,995.00 by Motorola.

 

It was years later before I had one.  As we all know service coverage for decades (including some places even today) was spotty at best, so calling for help really wasn't even a viable thought.

 

Cell phones aren't a necessity.  People have just convinced themselves that they are.  


I like my guns like Obama likes his voters. Undocumented and unregistered.

#8 GeezUS

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Posted 13 September 2017 - 07:19 PM

Still don't have a phone.  No plan, no losing it, no dropping it, no affecting my cervical spine by hunching over to look at it.  I get to see what's around me and not have an electronic leash keeping me at someone else's beck and call.  

 

Go to HSN and get a Tracfone for $100. New phone... a year's worth of service... calls/text/data for $8.33/mo. Cheap insurance for if you ever break down on the road.

 

Any LG o Alcatel phone there is fine. Stay away from ZTE because they don't have "adaptive memory" so your external SD card can only be used to store data and not run apps off of.


Edited by GeezUS, 13 September 2017 - 07:27 PM.

When I became convinced that the Universe is natural -- that all the ghosts and gods are myths, there entered into my brain, the sense, the feeling, the joy of freedom. I was free -- free to think, to express my thoughts -- free to live to my own ideal -- free to live for myself and those I loved -- free to use all my faculties, all my senses -- free to reject all ignorant and cruel creeds, all the "inspired" books that savages have produced -- free from popes and priests -- free from the fear of eternal pain -- free from devils, ghosts and gods. I was free. ~Robert G. Ingersoll - 1896

#9 Farmer Vincent

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Posted 13 September 2017 - 07:38 PM

and no way to call for help if you are stranded out in the middle of nowhere all by yourself?

couldn't agree more, a grand for a phone is just stupid.

I've never been stranded all by myself but if I were I'd just do whatever is necessary without a phone.  There's been precious few times anymore when I'm not around people who have cell phones in case of any emergency.  


"Anti-intellectualism has been a constant thread winding it's way through our political and cultural life, nurtured by the false notion that democracy means that 'my ignorance is just as good as your knowledge.'" - Isaac Asimov





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